Iteration

Lather, rinse, repeat if desired. Image is from the back of a shampoo bottle.

Iteration is an important concept for game design, and for all design activities, including the visual design and programming design. These activities make use of iterative improvement

Science makes use of iterative refinement, identifiying all variables, and making a change in only one variable at a time.

Artists and designers iterate live and in performance, and typically address multiple variables at once, necessitating an intuitive approach.

Design is an iterative methodology of reflection in action.