Liveblogging AIGA Next:: The Impact of Research on Design Practice
Meredith Davis
unclear what people consider "design research"
81% of practicing designers say they engage in research
65% of department chairs
Metropolis Survey 2005 about research and design, 1051 designers, educators, and students responded
our emerging research culture has a lot of challenges
move attention to designing for systems (contemporary complex problems)
move toward attention economy
look at AIGA 2015 statement
move from simple to complex, from artifacts to strategies, raising in complexity from components to products to systems to interacting systems
reference Shelly Evanson, and service design, look at the schools of thoughts site
what is the knowledge base necessary to design at that scale and that complexity?
reference Richard Lanham, The Economics of Attention, for the shift from an information economy to an attention economy.
reconceivein the people fro whome we design as active contributors rather than as customers or users
reference Gerhard Fischer, Beyond Couch Potatoes
enew media change the structure and onctes...
reconciling the trend toward globalization and t eh desire to preeeve cultural identity and production.
Gobal 3.0 makes it possible for some any more poepo to plug in and paly and you are going tos ee every colof of the human raimnbow take part. Reference Friedman, The world is flat.
distinguish research from tenurable activites for todays discussion
what is necessary to move design forward as a field and to nurture its research culture
Liz Sanders: Design research: today and tomorrow
practice covers all areas of design in her enterprise MakeTools, has most recently been working exclusively with Architects and interior space planners
how ift feels today, design and research are blurring at the front end of the design process. It is a time of disruption and confusion. She was trained as a Social Scientitst. "The Fuzzy Front End" of the design process.
Emergence of co-desing and co-dreation brings unceratingty. Who designs? Who is in control?
New design domains coming into creation. Reference second life as a place in which these domains emerge.
new design disciplines, sucha as service desng and transfromatin design are appeargin.
build a visual map of design research, text description follows
top pole is "design-led", bottom pole is Reseach led
bottom is tools that were brough fro other reseach disciplines. the top maps tools brought by "desiger'"
east and west have to do with mind set foof the people for whom or whith whom we are disginin. west is "sepert mindset" see the peoples at th they design FOR, East is Participatory Mindset, peopl seen as pertners in co-creation. We can snd should be designing with them as opposed to for them.
locates human factors and ergonomis in the lowerleft quadrant, spehre occupies alomost the whole of the SW quad
User Centerd Design activities ocupies the lower 2/3rds of the wester half.east side lower Scandinavinan,
east third top down scandinavina participatory designmindset differnce is culturally marked according to Sanders
Lefst side is going on in america, right side is europe no communication tween
usability testing occupies the middle 20% from Norht to south, but hard against the west side,
applied ethnography occupies the same volume withn the lower third in the middlelead user innovation research occupies 10% is at 50% north to south just right of center
contextual inquiry just lefto of center, just above midline north to south also 10% by volume
Design and emotion upper center,
Critical Design (Dunne and Raby) top right corner, roughly 25% N-S, 30% E-W, critical design makes us think.
Probes exist within the critical design area
Generative design research top right third, with generative tools within
interesting action is in the top half of the map
design will become synomous with design research at thr front end fo the process
we will need hibritd practitioneers
design researchers
research designers
do-desing and co-dreation
cod designing teams will expan to indlucd
design research landscape will contintue to grow and chant into virtual dimentions
designing willswitch from focus on product to purpose
cites the potential for at least six new disciplines of design practice
Poggnepohl
"Profound silly and missing"
gonn give us hell, sometimes you have to leave the country to see what is going on in the country.
IASDR international association of societies of design research. members are the chiniese insttitue of desing. the design research society
using science as science
double layered double blind process
how to match referee to abstract?
used Design Studies keywords to set up expertise for referees
to dense to blog
increasingly we care a great deal about undersstanding other cultures..
research is about knowledge building
reference Michael Polanyi (1967) The Tacit dimensioin
What we understand and acan execute intuitively....
vs
Explicit knowledge, what we learn through principles and experimentation
Discovery, intergration, application, teaching (Boyer 1990 Scholarship Reconsidered) 4 scholarship types.
University's mission/role? build knowldedge,
design knowledge is evidence that is hsared, questioned, and that can be further developed.
majority of design reeserch in the US is proprietary and is not shared
same old ways to do design are no longer adequate
gobaliztion
mutidsci teams
cultural difference
ever changing tech
little infrastructur to siuuport this
A Chjallenge
RO:AD
to create Reasearch Orgahnization for Americna Design
mutlit-disciplinary
provide membershiop
journal
national conferner
particiopation in kinternation bodies
americans need to step up
Nov 12-15, 2007 in hong Kong
received assumption is that students are taught from simple to complex, what happens when we turn this inside out and upside down?
is it required that all students be doing the same thing at the same time? with the same outcomes?
is our western pedagogy still viable at this point in time?
It is important that designers come to know the epistemology of their discipline? How do we know what we know? What is our ability to defend this as we work collaboratively? Especially in the sciences... difficult to collaborate with scientists who know with absolute certainty how they know what ehy know.
where do I go if I'm an undergraduate doing this thing when I graduate? To practice in this transformative way?
It's a mess right know. Need to aquire a research led approach right now to be competitive in a bigger research firm. Go to smaller compnies. (sanders)
(poggenpohl) go out there an get roughed up a bit by the profession, to gain the experience to get into a graduate program that will give you the credibility to do that thing.
- Rafael Fajardo's blog
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