Designing for Experience::

Hugh Dubberly

Bill Buxton

Bill Buxton 

sketching for user experience

drawing is the foundation of design

bill studied music and fell into computer science as a hobby

design for experience entry metaphor about designing a mountain bike, you don't buy a bike, you by an experience where you scare yourself half to death

decidedly disagrees with with statement that everyone is a designer, if everyone is a designer, then everyone is also a mathematician because they count out change

Taccola's notebook is the very first document of people starting to sketch in order to work out problems

doesn't like to talk about who is a designer, instead likes to talk about integral activities to design.

so if experience design, then ther must be sketching of experience, what does sketching of experince look like?

example challenge, "sketch my phone"

next step "sketch  my phone's interface"

"sketch the experience of using my phone"

Which is the object of design (the objective of design)

picturing time

examples from Ron Bird

references the notion of story board but this isn't that

Bird has a map the relationships between screens, get a sense of time in the sense of sequence, handdrawn, good is bad, good tells you things, it does'nt ask things, the purpose of sketching is that you shouldn't offer more of a sense of completion than you have, you should always leave holes big enough for imagination, the maps mentioned in Ron's example look like flow maps

map of Bill's life

(home)—>run—>(office)—>walk—>(home)

time isn't about sequence only it's about the change in states

these are critiques of sketching methodologies

the tools we are missing are the arrow illustrators, not the state illustrators

get the book of the history of airline safety cards. the cards show time much more compressed and much more effectively than a video

shows storyboards from the graduate, arrows are interframe as well as intraframe

90% of the practitioners of interaction design do not know how to do this

Proposes the definitive text should be Baum's The wonderful wizard of Oz. If we can keep Toto out of our room, and we can keep Dorothy into it, then we can make ....

code is the last thing we should do...

example of John Gould's experiment (CACM, 26(4), 295-   )

Bill feels that he is pencil challenged.

Sketch a move by louise klinker, prototype, suggestive video, using RC? using stop motion animations? no they put magnets under the table, there was someone under the table dragging the car along, 

critique of flash as prototyping tool (it's going to obselesce, in addition to whatever else)

sketched paths with magic marker under table, to guide the person under the table with the magnets. 

the ancillary characters are to have audience experience delight

sketching 101

preserve the tradition of sketching the classics, separate the teaching of the technique from the teaching of the art, beauxart model don't think, draw, in the other, I don't care how you draw, make something brilliant, in the one, if you don't follow the rules correctly you fail, in the other, if you don't make fantastic art you fail, independently of the other. In the latter, you can break the rules in pursuit of something brilliant.

Bill doesn't want designers to be jacks-of-all-trades. Bill wants designers who  are as deep as the chief counsel of the corporation. Ideo talks about T-shaped people, Bill wants the stem of the T (the depth bit) to be as broad as possible, but it has to be deep. 

In schools we have homogenous teams in team-based learning, rather than heterogenous teams that are found in industry.  How can we give our students the opportunity to form heterogenous teams within schools? this is a particular challenge in specialized art schools without access to universities.

Hugh Dubberly

How should educations prepare designers for a future of change?

flows become more important than resources, behaviors count

characterizing change

changing scientific paradigms

rigid (newtownian) vs pliant (darwinina)

slides will be made available at his website (http://www.dubberlydesign.com/) his talk was too dense to be able to document.